mcdstories
Gallery
Tags
marketingprconsumercorporatepublic relationsfoodcrowdsourcingmcdonalds
Origin
Twitter
Description
#McDStories was a promotional Twitter hashtag by McDonald's aimed at sharing positive customer stories, but it was swiftly hijacked to share negative experiences and horror stories about the fast food chain, leading to a significant backlash and a swift rebranding effort by the company.
